Meet the Marketer
Hi, I'm Charlotte. I started Marketing for Merchants in December 2022 because good marketing shouldn't be reserved for brands with enterprise budgets.
I've been working in marketing since 2010, across industries you might not expect - mobility aids, insurance, mechanical engineering, garage equipment, and independent builders merchants.
That breadth means I understand how to market businesses that aren't glamorous on paper but are excellent at what they do.
Today I specialise in independent builders merchants and their suppliers - a sector I know well and care about.
I work with SMEs and growing B2B businesses across the UK, managing their social media, shaping their brand voice, and making sure their content actually does something. Some of my clients have been with me since the very beginning - so we must be doing something right!
I'm a Chartered Marketer and hold a Diploma in Professional Digital Marketing from the Chartered Institute of Marketing - so there's proper substance behind the work, not just good instincts.
It's me and a small team of specialist freelancers, so you get senior-level thinking, without the layers of account managers and the retainers that pay for their lunches.
Websites
Your online presence, built for the merchant sector. Properly structured, easy to find, and simple to keep up to date.
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Merchant-focused websites
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Branch pages
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SEO foundations
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Ongoing updates
Campaigns & Design
Trade mornings, branch launches, supplier promotions - brought to life with materials that look the part and do the job.
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Trade mornings
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Branch launches
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Supplier campaigns
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Print & in-branch materials
Social Media
Your channels, consistently showing up - without you having to think about it. Content that reflects your business and speaks to your customers.
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Monthly content
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Campaign planning
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Trade day promotion
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Supplier features
Email Marketing
Stay in front of your customers between visits. The right message, to the right people, at the right time.
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Monthly newsletters
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Promotions
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Event invites
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Customer updates
Ongoing Strategy
Less guesswork, more direction. A clear plan, regular reporting, and a marketing partner who actually knows your sector.
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Monthly planning
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Clear reporting
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Growth-focused marketing support
Mark Rodger
Build Depot Ltd
"Charlotte from Marketing for Merchants has been doing a fantastic job for us since June 2023.
Initially they handled with ease our numerous brands and were essential in our rebranding to a single, unified, brand.
They get it and don't drop the ball and can work on their own or take direction. Very happy."
John Levitt
Youngs Timber & Builders Merchants
"Charlotte has assisted our company on providing social media presence.
Our previous marketing company required a lot of time and resource on getting content onto socials, Charlotte and her team have taken a lot of this over, and has a lot of knowledge of our industry.
Very happy with the content and services Charlotte provides."
Becky Cass
Burge & Gunson
"Charlotte has been an amazing help to our company.
Creating social media posts, maintaining and updating our website, and also designing adverts and posters. Requests are dealt with quickly and efficiently. I would highly recommend her."
Martin Murley
Liftability Ltd
"Thank you Charlotte for all your help, expertise and knowledge.
Our new website looks fresh new and welcoming, you real have been great to work with and the results speak volumes.
We look forward to working with you with further web and social media development."
Ian Oldrey
Ten-25 Software Ltd
"We have been working with Charlotte for a couple of months now and she has been a great help to our marketing efforts.
Her previous experience working with the Merchant, Importer and Stockist clients that our Merchanter ERP system is designed to serve, means she gets where we are coming from, and how best to speak to them.
So far she has built a new website, got social media work underway and written up case studies and other useful content.
She is really easy to work with, picking up quickly what I am looking for and turning it into great marketing collateral. Her focus on numbers and tracking results makes for a powerful service, making sure campaigns really work for the business, don't just look pretty."
Pricing
Our packages are here to give you a sense of what we offer and the level of service our current clients enjoy. But we know one size doesn’t fit all!
That’s why we keep things flexible – we’ll create a bespoke pricing plan that works for your budget and business needs.
And if things change, no problem – with just two weeks’ notice, we can adjust to fit.
We’re here to make things easy, so you get exactly what you need, when you need it.
Starter - £600pm
✔ 10 hours per month ✔ Monthly marketing report Could include, but not limited to: ✔ 6 social media posts ✔ 2 blog posts ✔ Website analysis & advice
Advanced - £900pm
✔ 15 hours per month ✔ Monthly marketing report ✔ Monthly online meeting Could include, but not limited to: ✔ 12 social media posts ✔ 4 blog posts ✔ Website updates ✔ Promotional literature design
Elite - £1500pm
✔ 25 hours per month ✔ Monthly marketing report ✔ Monthly online meeting ✔ FREE consultancy hour Could include, but not limited to: ✔ 12 social media posts ✔ 4 blog posts ✔ Website updates ✔ Case study creation ✔ Product descriptions ✔ Digital proposal creation
Ultimate - £2400pm
✔ 40 hours per month ✔ Monthly marketing report ✔ Monthly online meeting ✔ FREE consultancy hour Could include, but not limited to: ✔ 16 social media posts ✔ 4 blog posts ✔ Website creation ✔ SEO ✔ Website visitor identification ✔ Visitor behaviour analysis